Social media is an thrilling improvement and a superb way to spread the word about a brand new film, Television show, play, concert, or any other kind of performance. But is social media also now the number 1 enemy of new innovative work? Does social media do far more harm rather than good?
Here's the problem: In the "olden" days, a Broadway play, for instance, would go through a verified improvement procedure consisting of workshops and out-of-town runs before coming to a primary stage in New York. Then it would undergo rehearsals and previews, and usually rewrites, before officially opening. As soon as it opened, the critics would examine it. Then the audience would determine, based mostly on word of mouth and primarily based on the critics' testimonials, if they preferred to see the show.
Now, however, points have altered significantly. Shows yet frequently begin out of town and develop via off-Broadway activities and previews to a full-scale opening, but nobody waits for the official opening prior to weighing in on whether or not the show is great or possibly not. Nobody waits till the kinks have already been worked out and the show is totally match for public consumption. Now, feedback is immediate...and usually lacerating.
A recent example will be the Broadway smash Spiderman: Turn Off the Dark. Many of us heard the nightmare stories about the show's technical problems long before it ever actually opened. Part of the problem, of course, was the extended preview period for the show. It has set a record for probably the most preview performances: 182. Previews started in November 2010; the show formally exposed in June 2011. That is certainly extraordinary.
But what's much more extraordinary is how much every person knew about the production just before it ever actually opened. The show's issues have been the subject of numerous blogs...millions of tweets and Facebook exchanges... Plus, a number of of the technical errors, which includes 1 frightening injury to a cast member, were surreptitiously filmed and posted to YouTube for millions of individuals worldwide to watch, comment on, and forward to their pals.
For many shows, this type of unfavorable viral publicity campaign would be disastrous. And they've definitely troubled Spiderman. However the show has been an massive money achievement. Either it is immune to the critique and draws an audience which is devoted to the Spiderman legacy...or to the big "rock musical"...and is simply indifferent to negatives which are mentioned and written regarding the show. Or maybe the show is drawing an audience of individuals who're curious to see what some have referred to as a "train wreck." Regardless, the producers are laughing all the way to the bank.
The show has amazing moments and a truly talented cast of hardworking, committed actors. But in this day and age when each phone is a video camera, when anyone can (illegally) film a show while watching it and upload favored scenes for the globe to see just before the performance has even finished, every preview, each rehearsal is a performance. That puts lots of pressure on the cast, on the technical crew, and on the writer as well as director.
Social media can be a boon and a difficulty to the entertainment sector. Is it the #1 enemy? Certainly not. It is potentially one of many most effective tools obtainable to produce publicity for a show. Just be positive the show is ready for the publicity.
Here's the problem: In the "olden" days, a Broadway play, for instance, would go through a verified improvement procedure consisting of workshops and out-of-town runs before coming to a primary stage in New York. Then it would undergo rehearsals and previews, and usually rewrites, before officially opening. As soon as it opened, the critics would examine it. Then the audience would determine, based mostly on word of mouth and primarily based on the critics' testimonials, if they preferred to see the show.
Now, however, points have altered significantly. Shows yet frequently begin out of town and develop via off-Broadway activities and previews to a full-scale opening, but nobody waits for the official opening prior to weighing in on whether or not the show is great or possibly not. Nobody waits till the kinks have already been worked out and the show is totally match for public consumption. Now, feedback is immediate...and usually lacerating.
A recent example will be the Broadway smash Spiderman: Turn Off the Dark. Many of us heard the nightmare stories about the show's technical problems long before it ever actually opened. Part of the problem, of course, was the extended preview period for the show. It has set a record for probably the most preview performances: 182. Previews started in November 2010; the show formally exposed in June 2011. That is certainly extraordinary.
But what's much more extraordinary is how much every person knew about the production just before it ever actually opened. The show's issues have been the subject of numerous blogs...millions of tweets and Facebook exchanges... Plus, a number of of the technical errors, which includes 1 frightening injury to a cast member, were surreptitiously filmed and posted to YouTube for millions of individuals worldwide to watch, comment on, and forward to their pals.
For many shows, this type of unfavorable viral publicity campaign would be disastrous. And they've definitely troubled Spiderman. However the show has been an massive money achievement. Either it is immune to the critique and draws an audience which is devoted to the Spiderman legacy...or to the big "rock musical"...and is simply indifferent to negatives which are mentioned and written regarding the show. Or maybe the show is drawing an audience of individuals who're curious to see what some have referred to as a "train wreck." Regardless, the producers are laughing all the way to the bank.
The show has amazing moments and a truly talented cast of hardworking, committed actors. But in this day and age when each phone is a video camera, when anyone can (illegally) film a show while watching it and upload favored scenes for the globe to see just before the performance has even finished, every preview, each rehearsal is a performance. That puts lots of pressure on the cast, on the technical crew, and on the writer as well as director.
Social media can be a boon and a difficulty to the entertainment sector. Is it the #1 enemy? Certainly not. It is potentially one of many most effective tools obtainable to produce publicity for a show. Just be positive the show is ready for the publicity.
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