8.4.19

Event Promotion And Live Event Production Company

By Sarah Reed


When it comes to producing concerts and other events, there are different ways in which to do so. In most cases, a live event production company takes care of most of the work. As such, this article provides information on the tools and techniques used to produce such an event.

Whether producing a theatrical show, large concert, live band, ballet, modern dance or operatic performance, there are a lot that goes into creating a successful event. For example, most events require costuming and make-up communications, sound, packaging, transport, special effects, staging and other work. Whether self promoting an event or hiring a production company, a lot of work goes into promoting and producing a successful event.

Live music and theater have a long history of sound and visual presentations. While video is more recent than sound, both are often required in live productions. Both technologies began with the first talking film, though sound has been around much longer than video presentations shown during concerts and laser light shows.

Sound reinforcement has been around for quite some time. A professional sound reinforcement system is a professional audio system. The first system to be developed in this regard was in 1927 for a movie theater when the first talking film, the Jazz Singer was originally released. After which, the first outdoor public address system became first large-scale sound system in history.

Later, Bill Graham assisted the Fillmore Auditorium in San Francisco with a quick interchangeable speaker system so that stage changes could take place more easily. After which, Bill founded FM Productions, a local San Francisco production company promoting local bands such as the Tubes and Grateful Dead, many of which became famous recording and touring acts over the years.

The production company and a number of San Francisco based musicians became embroiled in a heated debate over the best type of sound system available. For some, it was an array or split array of speakers while others believed horn loaded speakers provided more clarity and better highs and lows in the music. As a resolution, the Grateful Dead and others began providing the sound equipment for each performance.

The production business has changed a great deal since that time. For, basic standards now define a number of policies and procedures which most current production companies agree are the best in the business. Whereas, independent productions companies often work directly with musicians to create a scene akin to that of promoter Bill Graham.

Bill Graham promoted hundreds of events from the 1960s until 1991 when he passed in a helicopter crash. As a child, Graham escaped Nazi Germany on July 4, 1939 when he was sent to France. After which, the young boy was sent to Bronx, New York to join a foster family.

Graham graduated from high school, then went to college to obtain a degree in business. Later, in the early 1960s, Bill moved to San Francisco. Bill's career in promoting live events began as manager for the San Francisco Mime Troupe, a politically inspired group of comedians. After which, Graham began promoting a number of events and large concerts, a career that has inspired many still working in the field today.




About the Author: