17.3.19

Tips For Selling Digital Download Art

By Cynthia Myers


The internet has been a suitable venue where graphic designers and digital artists can monetize their talents and earn a living. However, e-commerce is quite risky for anyone who is not careful enough. Therefore, one has to take note of a couple of aspects to make such consideration a success. The following are ultimate guidelines for selling digital download art to think through.

Consider your niche. There are high possibilities of succeeding if you have specialization in a specific niche. It is recommendable to choose a niche you have experience and interest in. Even so, you must put a lot of effort and time if the niche has quite a lot of artists affiliated to it. Acknowledge the kind of success that a particular niche that you have an interest in has established for a year to determine its potential.

Consider how you price the artworks. There are several factors to consider when determining the price of digital artwork. These include the standard industry price, how saturated is your niche market, whether you have to add an extra product and the kind of quality as well. It is recommendable to maintain affordable prices but ensure that they are reasonable enough to provide a good return after the sale.

Choose your distribution avenues. One can rely on intermediate websites or have a personal website when settling on a distribution channel. Both channels have their pros and cons that one must acquaint with. For instance, a private website offers independence but might take more than expected to become popular. For the intermediate site, one has a chance to grow tremendously but might find a lot of restrictions.

Choose the best formats for your arts. There are different formats that downloadable art can exist in. You must determine which is the most popular among your clients and restrictions that the intermediate site has established as well. For instance, the CYMK mode is ideal for clients who would like to print art physically. Other graphics products are strictly for sharing among social media avenues. Having a variety of formats increase the possibility of getting a lot of clients.

Learn how to market the artwork accordingly. Social media is an excellent avenue that one can use to reach out to clients. Sign up to as many channels as you can to increase the possibility of getting clients who have an interest in your art. Make sure that you engage your clients using these avenues to guarantee their satisfaction in what you are dealing with.

Optimize your website. Websites require optimization to make them accessible on search engines. You have work on profitable keywords by utilizing search engine optimization. Therefore, make sure that you follow the rules established to optimize your website to achieve higher rankings.

Determine your storage. The more your business grows, the more you need space to store your images. Therefore, you should purchase an external hard drive to back up the content you have on your computer. You should also venture into cloud storage which offers an alternative back up if the external hard drive fails you.




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