In the current composition industry, various techniques are applied in theaters, filmmaking and television production. A script is read out and pre-recorded so that it can be used in a video without the person producing the sound getting on the stage. This is important if you want to connect with your target audience, and also when introducing a new product. The following are the tips for selecting a freelance voice over artist Los Angeles, for a corporate video.
People advertise different kinds of products or services. The voice over artist you are looking for should bring out the emotions that give a description of your mark. If it is a service, the speech must be solid and with feelings that give assurance to your target market. If the statement fails to symbolize the feelings you want to convey, then it will not reach your target population.
Once you have stated the kind of people you want, the next thing is getting recommendations. In the current digital era, many freelancers are offering these services, meaning it will be hard to know where to look. Ask for recommendations from professionals like video production companies. They probably have one or two experts they have worked with in the past that they can recommend. They can quickly match your interests with the right person.
The next pointer is deciding on the gender to choose. The target demographic must be considered here. It is hard to determine whether to work with a male or female. Female speeches are believed to be compelling by some people while others think it is the male voice. Therefore, to avoid making mistakes, if a majority of your target audience is male, choose a male voice over expert. If the primary target population is female, choose a female professional.
Similarly, request to see the previous projects these people have done. The most reputable ones will keep a portfolio of their past work. Look for the projects for products like yours or the ones that match your target customers. If a person has done many projects like yours, that is an advantage. Look for flexibility also to see if someone can handle a vast range of services.
After finding a few people, try matching the voice with your audience. When targeting children, the speech should be animated and vigorous. A senior audience, on the other hand, will require a calm speech. Picking the wrong match will prevent you from attaining the desired results. Allow other experts to listen to the speeches so that you can make a group decision.
Moreover, conduct a test with the audience that you are targeting. If you want the video to reach women of a certain age, try having a few of them listen to the speeches so that they can give their opinions. When targeting a small demographic, you will need a few people. But for a large market, you will do a lot of tests.
Finally, the pronunciation or articulation of the target group matters. If you are targeting the global market, the accent of the language you will use should be clear for people from all over the world to understand. Some countries use English as a second language, and hence the need for a perfect accent.
People advertise different kinds of products or services. The voice over artist you are looking for should bring out the emotions that give a description of your mark. If it is a service, the speech must be solid and with feelings that give assurance to your target market. If the statement fails to symbolize the feelings you want to convey, then it will not reach your target population.
Once you have stated the kind of people you want, the next thing is getting recommendations. In the current digital era, many freelancers are offering these services, meaning it will be hard to know where to look. Ask for recommendations from professionals like video production companies. They probably have one or two experts they have worked with in the past that they can recommend. They can quickly match your interests with the right person.
The next pointer is deciding on the gender to choose. The target demographic must be considered here. It is hard to determine whether to work with a male or female. Female speeches are believed to be compelling by some people while others think it is the male voice. Therefore, to avoid making mistakes, if a majority of your target audience is male, choose a male voice over expert. If the primary target population is female, choose a female professional.
Similarly, request to see the previous projects these people have done. The most reputable ones will keep a portfolio of their past work. Look for the projects for products like yours or the ones that match your target customers. If a person has done many projects like yours, that is an advantage. Look for flexibility also to see if someone can handle a vast range of services.
After finding a few people, try matching the voice with your audience. When targeting children, the speech should be animated and vigorous. A senior audience, on the other hand, will require a calm speech. Picking the wrong match will prevent you from attaining the desired results. Allow other experts to listen to the speeches so that you can make a group decision.
Moreover, conduct a test with the audience that you are targeting. If you want the video to reach women of a certain age, try having a few of them listen to the speeches so that they can give their opinions. When targeting a small demographic, you will need a few people. But for a large market, you will do a lot of tests.
Finally, the pronunciation or articulation of the target group matters. If you are targeting the global market, the accent of the language you will use should be clear for people from all over the world to understand. Some countries use English as a second language, and hence the need for a perfect accent.
About the Author:
You can find an overview of the benefits you get when you hire a freelance voice over artist Los Angeles area at http://www.raycerimeli.com right now.
