4.7.16

For A Nice Modeling Agency Houston Is Worth Visiting

By Barbara Reynolds


Models are represented in the fashion industry so that they can work by companies called modeling agencies. Therefore, models never get to understand the dynamics that go on behind the scenes for them to appear on the flashy stages they do. The companies make profit while models get a career out of the partnership. For the best modeling agency Houston should be the best city to tour.

The agencies find work for models by representing them to ad agencies, photographers, and designers. Besides that, they also book and bill for jobs and pay the models who participate in the jobs for the time they spend. This is important because the models can have time to focus on modeling instead of having to worry about the business side of the industry.

Models have managers within the agency to manage their talent. Models are able to launch, develop, and establish their careers through the assistance of the manager. Major booking markets in the world include Tokyo, Shanghai, London, New York, and Paris. According to statistics, the origin of models is diverse and some of the major contributors are the Czech Republic, the Netherlands, Russia, Hungary, and Poland. Creating and maintain a name in the industry requires investing heavily in the models.

The companies ensure that their top talents are signed to exclusive contracts in major markets. Contracts vary in length depending on the status and experience of the model. Since the company finds work for the model and negotiates top prices, they earn a commission on every job in which the model wins. The commission usually ranges from 10-20 percent of the total amount earned by the model.

In addition to the commission earned by the company, most of them also bill 10-20 percent to clients for booking models. In total, most agencies take between 10-40 percent from each booking. The model cannot be required to pay more than 20 percent of the total sum the company earns. Laws and taxes in a country make the rules followed in billing to vary. Contracts with most agencies last up to five years. Models may be able to sign with multiple agencies outside a certain radius.

Competition is very high in the fashion industry on a global scale. That is why top fashion agencies contract models from various categories. Specific height requirements dictate whether a model can be signed or not. For instance, women have to be 5.8 to 6.0 feet tall for them to qualify to be signed. On the contrary, men must be between 5.5 to 6.1 feet tall.

New faces are needed in this industry regularly. The number of models signed to a single agency varies throughout the year and is highly dependent on the demand the company brings in. Therefore, companies engage in fierce advertising in order to keep themselves visible to possible models.

The techniques of screening models employed vary from one company to another. Screening methods are usually four. They include go-see, dry call, open call, and casting call. It is possible for the various methods to be combined and used together to screen models.




About the Author: