10.3.15

How Vinyl Wrapping May Benefit The New Ghostbusters

By Paula Hess


It's easy to see that the Ghostbusters series is one of the most unique entries in fiction. It has been able to integrate comedy with just a little bit of horror to create a series that just about anyone can get into. With that said, it's clear that there is quite a bit of attention that has been brought to the recently announced entry into the series. I have to wonder, with all of the news surrounding said movie, if the process of vinyl wrapping will be able to help it.

One of the reasons why the newly announced Ghostbusters movie drew so much attention is the presence of the all-female cast. All four of the Ghostbusters will be played by women, which is a first in the series, and each of them have been involved in Saturday Night Live. With this in mind, it's easy to see that the cast is capable, though it's clear that there are those who are detractors. I believe that a change like this requires a "wait and see" approach.

The Ghostbusters premise is, in my view, one of the most self-aware in the realm of science fiction. Part of this comes for the main cast and how, admittedly, none of them fit the mold of your standard hero. They are working men, to put it simply, who are wrapped up in a case in which supernatural forces are prominent. A premise like this should be retained for the third movie, or at least modified so that it will be able to fit a more modern setting.

If you want to talk about marketing, vinyl wrapping is more than worth talking about. Companies like JMR Graphics are able to go about this effectively and I believe that a good part of this comes from the fact that they know the importance of aesthetic quality. Wraps like these should feature a litany of elements, amongst them being the cast that has been talked about for so long. It also doesn't hurt if the Ghostbusters logo, in someway or another, is located on these wraps.

It seems like the response to this movie, even before its released, has been mixed at best. However, I am willing to give it a chance because it's part of the Ghostbusters series. The series in question has always brought the laughs and I think that it's important for this third movie to be given an equal amount of treatment. Even if this film does not trump the previous installments, I have to believe that it will possess value that no one can overlook.




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