29.8.14

Increasing Your Clientele Through Club Event Promotion Ideas

By Colette Foreman


The best way to start is by understanding the several reasons why people frequent clubs. Some go to have fun and meet new people. For a good number it is a forum where they can socialize and interact with others without being judged. Knowing this reasons is helpful in formulating club event promotion ideas.

What kind of crowd attends most of the events? Which following would the joint rather have? Working with a target audience is very significant and critical as they help you to plan and make good decisions.

The date you choose to hold your promotion is critical for the success of the joint. Carry out research to ensure you are at an upper hand. No similar events should be happening together with yours on that same date as this will reduce the number that attends the party.

The kind of parties that the joint allows to hold in their venue should be very diverse. Incorporate weddings and bridal showers. Baby showers have a good attendance especially from women. Corporate gatherings and cocktails are great for business. The club should also list birthdays and anniversaries celebrations.

Graduation parties are a great way of inviting a young and vibrant crowd. In all this, it is important to note that affordability, quality and customer care services is what will keep customers coming back.

Music sets the pace, ambiance and mood of the entire event. Be very selective with what you offer as the type of entertainment may push away the crowd or bring it home. Select the appropriate DJ or a live band.

Promoters can be very challenging to work with and expensive. If you want to cut down on cost, be your own agent and advertise the joint. Sending out emails, colorful fliers and press releases to media houses and radio stations makes it popular.

The press is being overtaken by social media. Consider doing most of marketing on social media. Always have online updates on twitter and twitter as they have a massive following.

Reward loyal customers, the ones who bring in new clientele and the ones who help the bar to make most profits. Giving away gift hampers is a perfect idea. Merchandised items that have been branded are always loved by the customers.

Having a competitive edge gives you an upper hand. Stay creative and innovative. Inviting mysterious magicians and popular comedians is welcomed. Play games that are involving and will allow the crowd to mingle.

When you work with an agent finalize on the method of payment before closing the deal. They can be paid for their services through a certain percentage of total income made or as a portion of number of people that the party will attract.

Working with themes on daily basis is a marvellous idea. Taking the role of a gold sponsor in charity events and offering to host the event is an opportunity to get free publicity from the press and increase your customers and profits.

To get good reviews and ratings invite promoters and make it known through your posters that they will be in attendance. To build a strong brand, frequent appearance from socialists will help.




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