22.6.14

Factors To Think Through When Publicizing Acoustic Guitar Pickups

By Ina Hunt


There are certain factors which are of importance when it comes to marketing. These factors will help a marketer to develop a marketing strategy which is effective. This article looks at the necessary factors to consider when publicizing acoustic guitar pickups.

The first important issue to look at is the cost of carrying out the marketing. Marketing is an expensive venture hence you need to consider the availability of the resources to be spent. The availability of the resources will also depend on the strategy to be implemented. It is therefore necessary that you consider this issue before proceeding with other issues.

The other factor to think through is the selling price. Selling price is very necessary when it comes to marketing. This is because most of the people will buy a product depending on the suitability of the price. It is therefore imperative for you as a marketer to ensure that the selling price of the product you are marketing is suitable and appropriate to the majority of the targeted population.

The following are some of the things to think through when fixing the selling price. The first one is the market price of other similar products. You must compare the various market prices of other similar products in order to know the best price to fix.

It is always encouraged that you slightly lower your prices as compared to the prices of others. However, in lowering you prices, you must be very careful not to lower it to the extent that you incur losses instead of making profits. You must therefore also consider the cost you are likely to incur in the course of your trading

The location of the place were goods are being sold is another very important issue which you must look at as well. The location must be one which is suitable for the marketing. This is because while marketing the products, you will have to tell the people where they can access the product being marketed.

A place which is not secure is inappropriate for the operation of the business. The other thing to think through is the accessibility of the. You should ensure that the location of the place is very accessible by use of various means of transport. The accessibility of the area will also act as a bust to the business. The availability of potential customers within the area is also another important thing which you must consider as well.

This cost must be factored in the selling price in order to prevent you from incurring losses. The second one is that you need to compare the various selling prices of other traders trading on the similar product. You must ensure that your selling price is not above their selling price, otherwise people will end up buying from them as opposed to buying from you.




About the Author: