2.3.13

Super Music Producer : The End Of A Lucrative Era

By Marcia Alvin


At the beginning of 2000's, the music business, notably the communities of hiphop and rnb, resulted in the expansion of what we call the "super music producers", accounting for chiefs: Dr. Dre, Timbaland, Rodney Jerkins and also The Neptunes.

What precisely is a "super producer"? Well, the finest interpretation of their difference with a "simple" producer could take on the demonstration of what we call a "supermodel" in fashion, including Cindy Crawford, Claudia Schiffer or Naomi Campbell. You know those prominent fashion models as well as everyone else and you can see all of them on every the catwalks. In brief: safe values.

This became the identical thing in the music industry: there were "big" producers, safe values, that driven all of the projects and also were wanted by the most renowned singers or rappers. This was always easier for record label to utilize a reputable music producer other than a newcomer. The famous producer presented a more than a few of excellent singles, in theory. By reason that at that time big producers sold cd.

But, the music industry, after the starting of the decade has changed. To start with, many people don't really purchase cd any more.

Then the record labels invest very little budget for a project. And incontestably, record companies shall no longer be ready to invest between $ 100 000 to $ 300 000 for one single beat, as was the situation during the period of the golden age of music producers. The disks do not sell and online world grows. To surmount illegal downloading of their artists, record companies create or align with with statutory download websites and just try to push their presence on this internet place, that has been getting out of their control for such a long time.

But the rise up of the web also has allowed the rise of loads of not known producers as good as, if not more advantageous than, "Super Producers".

All of these producers have focused on the progressing of the Internet, which has helped those to sell their beats online. Which allows them to reach and work with performers on a local scale as well as a world one. A producer from Australia will supply beats to any one in Japan. It is now easier for them to gain a great recognition or have a career. For the artists, this makes an immense difference! They can buy beats online from home for their album, EP or maybe mixtape for reasonable prices; not really those practiced by the "super producers".

Record companies pay a special awareness of this new sector. They buy beats online too. And nowadays we can see that a number of these internet producers receive hired by majors.

The golden time period of super producers just like the time period of super models goes away little by little, giving option to this brand new sector directed by producers who, quite often, have nothing to envy to the "super producers".




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