10.3.13

Music Industry : Let's Change The Rules !

By Victoria Spence


Starting in early 2000's, the music industry, most especially the communities of hiphop and rnb, resulted in the beginning of what we call the "super music producers", accounting for frontrunners: Dr. Dre, Timbaland, Rodney Jerkins and also The Neptunes.

What is meant by a "super producer"? Okay, the finest example of their difference with a "simple" producer would most likely adopt the demonstration of what we call a "supermodel" in fashion, for example Cindy Crawford, Claudia Schiffer or even Naomi Campbell. You know these legendary super models as well as anyone else and you can see them on almost all the catwalks. In simple terms: safe values.

This was the same in the music sector: there were "big" producers, safe values, that led many the projects and were asked by the most famous singers and also rappers. This was really less hazardous for records company to use a greatly admired music producer as opposed to a novice. The widely known producer furnished a large number of triumphant singles, in theory. For the reason that back then regularly big producers sold cd.

However, the music business, since the start of the decade has totally changed. First, many people don't actually buy cd nowadays.

Then the record labels offer substantially less money for a project. And clearly, record labels will not be wishing to put in between $ 100 000 to $ 300 000 for one single beat, as was the case in the time of the golden period of music producers. The discs do not sell and world wide web starts to develop. To deal with illegitimate downloading of their artists, record companies develop or join with statutory download websites and want to push their presence on this cyberspace scene, which has been getting out their control for so long.

But the increasing use of the internet has made possible the surfacing of an abundance of unknown producers as good as, if not that surpasses, "Super Producers".

A lot of these producers have focused on the progressing of the Web, which has facilitated them to sell their beats online. Enabling them to contact and work with performers on any local scale as well as a world-wide one. A producer from New york can also promote beats to an artist in Japan. It is actually now easier for them to obtain a pretty good respectability and have a career. For the artists, this makes an impressive difference! They are able to buy beats online at home for their album, EP and also mixtape for reasonable prices; far from those practiced by the "super producers".

Record labels pay a specific attention to this modern business. They buy beats online as well. And nowadays we can notice that a few internet based producers are getting signed by majors.

The golden age of super producers like the age of super model disappears little by little, revealing way to this modern business directed by producers who, often, do not have anything to envy to the "super producers".




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