25.3.12

Evergreen Punjabi Flavor in Hindi Film Industry

By Katherine Kelly


Influence of Punjabi customs on Bollywood is not a recent trend that is visible only in the latest Bollywood movies.

Not surprisingly, many of the catchy songs from latest Bollywood films that set your feet tapping have unique Punjabi beats and wordings that set them apart from the rest of the Bollywood music. This type of Punjabi music is very popular in India and the songs are played in the pubs and discos for a long time past and before the movie is released.

A Lot of the newest Bollywood movies including Singh is King, Jab We Met and Love Aaj Kal were based on a Punjabi theme and they turned out to be big hits. A large Punjabi nuclear family has become a very well known theme among the directors for narratives of Hindi films in the last couple of years.

The Punjabi theme has gained so much popularity that in some movies the director sprinkles the culture in the movie film without even introducing a major Punjabi character. Just an a few Punjabi songs that have Bhangra music lend the movie good support and recognition. And in fact, almost all this music becomes very popular.

The Punjabi custom settings and backdrops have even been used in international movies like Monsoon Marriage Ceremony and Bend it Like Beckham. The Punjabi theme has universal appeal and the gaiety and loudness of culture makes for excellent movie watching experience, theatrical style.

The carefree outlook of the culture attracts attention of every kind of viewer. In fact, it's not just in India, but the Bhangra beats and tunes are popular all over the world. It does not matter which country you live in or belong to, if the Bhangra music is playing, the odds are that you would get up and start dancing spontaneously.

Hence, it is not at all surprising that the latest Bollywood movies are making the most of this widespread popularity of Punjabi culture. After all, it's making good money for the new Hindi film producers.




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